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VI Design | Significant Others

An Adaptive Visual System

Developed by designer and BIFT professor Li Huang, the visual identity of the graduation show is a motion graphic system that responds to the curatorial brief by deploying an element of constant ‘transformation’ as conceptually connected to the theme of social exchange and interaction at the heart of the show curated by Beatrice Leanza, creative director of Beijing based The Global School.

This constant transformation is applied in an integrated system used in site of the exhibition, in the dedicated website and on digital social platforms.

A color-coded system marks the 6 different thematic areas that compose the exhibition which features the projects of 152 students.

The main motion graphics features a constantly scrambling sequence of the title of the show Significant Others – Incomplete by Design (merging both Chinese characters and English words) gradually also revealing each of the titles of the six themes.

These have been then specifically redesigned as individual graphic items for the signage and guiding system in site of the exhibition and for use on social platforms.



ABOUT The 2019 Grad Show | Significant Others – Incomplete by Design

Significant Others – Incomplete by Design investigates the shape-shifting nature of design as a feat of relentless mediation between the individual and the collective spheres.

Crafted at the intersection of multiple needs, interests and desires, incompleteness is here intended as a positive formula of open-endedness, co-action and a promise of mutual fulfillment. It looks at how the syntax and ambitions of design change when we embrace the idea that today’s minimum unit of social measure is no longer the averaged singularity of data-driven usership, but the vulnerable and dispositional plurality of a community.

Significant Others is the main theme of the 2019 Grad Show of the School of Art & Design at BIFT, and part of the relevant one-year program developed by The Global School (Beijing) and curated by Beatrice Leanza.

Thematic Areas:

1. OUR FOOD – The Psychology and Systems of Everyday Consumption

2. A SENSE OF PLACE – From the ‘The Third City’’ to Novel Urban and Rural Paradigms

3. THE RESILIENT POWER OF LANGUAGE – Communication Across Cultural and Digital Divides

4. FUTURESCAPES: Social Narratives and Storytelling between Facts & Fiction

5. WE CARE: Health, Environment and the Making of Social Trust

6. THE ‘’PLACE’’ OF LEARNING - Redrawing Paths of Knowledge

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